The nearly 78 million baby boomers in America have long been a huge target for life insurance professionals, as well as everyone else seeking to sell to this unprecedented demographic. Better educated and more successful than any other generation, boomers have enjoyed the enormous benefits of the burgeoning ranks of those known as “professionals.”
5 Challenges of the New Boomer
Source: Life Insurance Selling
5 Challenges of the New Boomer
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med life insurance, assumption by an insuring organization of the risk of death of a policyholder. Unlike loss in insurance on property, loss in life insurance is certain to occur and is total. The element of uncertainty is when death will occur.
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