In a dramatic departure from its previous commercials, John Hancock Financial Services, Inc. has unveiled a new multi- million dollar advertising campaign to reposition the company and extend its already strong brand in the investment marketplace. The new campaign is the company's first since its merger with Manulife Financial in early 2004. The advertisements, created by Boston-based Hill, Holliday, Connors, Cosmopulos, Inc. include 30- and 60-second television spots and print ads.
John Hancock Launches New Advertising Campaign
Source: Yahoo! Finance
John Hancock Launches New Advertising Campaign
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