National Health Insurance Marketplace Enters the Blogosphere

MOUNTAIN VIEW, Calif., May 3 /PRNewswire/ -- eHealthInsurance, the nation's leading source for individual and family health insurance today announced its sponsorship of a new Web log, or Blog, www.HealthyConcerns.com, launched by founder and blogger Elisa Camahort.



HealthyConcerns.com will provide a community-oriented place for people to share and learn about the potential pitfalls and ways to work within the complex health insurance market. It will feature insight and comments based on personal experiences from a mix of bloggers and consumers, as well as industry experts.



The health insurance market is complicated by the interplay between independent state legislation, federal laws and a large number of disparate health insurance companies with unique business practices. A forum that promotes open dialogue is a natural solution for consumers to help them navigate to find affordable, quality health insurance.



"eHealthInsurance took the lead in the health insurance e-commerce revolution by bringing the availability and affordability of health insurance into view for consumers," said Gary Lauer, CEO of eHealthInsurance. "Now eHealthInsurance is working with HealthyConcerns.com to be the first company in the industry to bring greater transparency by sponsoring a forum where consumers -- especially the uninsured -- can learn and engage in open conversations about affordable health insurance options."



According to the California Healthcare Foundation,(1) health insurance is the #1 concern of consumers, and the goal of this sponsorship is to educate them about the accessibility and affordability of health insurance coverage. Blogs have been reported to be most widely read by people under the age of 40. The largest segment of the uninsured is under 35 years of age(2).



HealthyConcerns.com is being written and managed by experienced blogger Elisa Camahort, who herself has struggled with getting health insurance. Ms. Camahort authors several other blogs and owns a consulting company, Worker Bees.



"I decided to launch HealthyConcerns.com after I started talking to people about health insurance when I was looking to get some for myself, and realized that there are a lot of people out there who need a place to learn from others, vent their frustrations, and get some valid information about how the health insurance industry works," said Camahort. "When eHealthInsurance shared their interest in reaching out to consumers through blogs, it was a natural fit for them to sponsor HealthyConcerns.com, as they are committed to educating people and encouraging open dialogue on this topic."